Tech Trends H1 2023
What does the near future hold for us? How will our industry change? We invite you to a summary of the first half of 2023 based on the Tech Trends 2023 report from Deloitte Insights.
Mixed Reality.
Still quite a few professional and personal meetings happen in a relatively static way — meaning we use a computer or phone to connect with the other side and see each other. Predictions suggest that virtual services and meetings will no longer be served through computer or phone screens, but will instead take place through mixed reality. We wrote a few posts back about how soon we'll happily try on clothes in virtual fitting rooms 😉 Has anyone already tried? Is this really such a distant future?
When it comes to MR, the gaming sector clearly leads the way. Games are designed to maximally engage the recipient. Being "transported" into virtual reality intensifies experiences and feelings. If we add to that the fact that gamers not only meet to play but also socialise and shop in virtual spaces, we can see what a powerful and persuasive channel of influence is emerging.
What is already somewhat commonplace for gamers is now creeping into other sectors. Of course, it carries certain risks, but also incredible possibilities in customer engagement, sales, marketing, and many other areas. It is predicted that by 2026, around 25% of consumers will spend at least 1 hour per day in the metaverse. That's less than 3 years away..
Trusting AI.
This year has clearly been defined by ChatGPT. After the first wave of enthusiasm came the time for reflection, and analysis of opportunities and risks. We observed attempts to block this functionality (e.g., the Italy case), legal and legislative moves (EU), and much more.
Very important is/will be how business itself responds to artificial intelligence. Will AI fully settle into organizational structures? There is a certain buzz in the IT industry. But the technology race doesn't slow down for even a moment. More and more major players are launching tools derived from OpenAI (Microsoft, Google). We ask ourselves — to what extent is AI an ally, and to what extent, speaking somewhat colloquially, a foe? The answer is genuinely not clear-cut. And it's not only a question of whether to develop AI — it's a question of how it will change us, because the fact that it will is more or less a given.
Flexibility, the best ability.
Because we are Jelly 😉 we know very well what flexibility means. In fact, flexibility is embedded in our values. So for us, it's not a trend — it's everyday life. We understand it in a multidimensional way:
- Flexibility means growth for us. We work in a world of changing technologies where a lot happens; we collaborate with companies from various industries and carry out diverse projects.
- We invest in the development of our Employees — we learn every day, we grow, we share knowledge and experiences with each other.
- We adapt to new conditions to grow and build business together with our Clients.
If you'd like to read more about flexibility at JellyTech, visit our blog and website. https://www.jellytech.com.pl/post/post-wartosci-jellytech-cz-4?lang=PL
Decentralization.
Are we heading toward decentralization? Opinions are divided. When you think decentralization, the word that likely comes to mind is blockchain. And rightly so — it is a strong alternative.
The entire idea is impressive. It also gives a sense of a kind of grassroots autonomy from existing systems and laws. Going further — is a virtual world based on public blockchains possible? Or the creation of a trusted meta-record controlled by one central super-user?
Today, the closest real-world application of this technology (besides the cryptocurrency market, which is where it originates) seems to be solutions close to digital credentials. Citizens could have (or already have) encrypted digital wallets with applications related to health, education, and voting.
For now, we know of public blockchain applications — for example in the US, specifically in New York. The state uses blockchain to verify identities and health credentials. The Excelsior Pass, as this system is known, allows New Yorkers to securely store and verify a negative COVID-19 test result, vaccination data, and other information — all stored on their phones without the need to share data with other users.
The article that inspired us to explore the above topics can be found at the link below. It also covers other topics related to our industry and technology. We encourage you to read it — you will find a lot of interesting observations, predictions, and reflections 😉
